Bring the billboards to the road! Larger than life, high clarity images can cover all sides of a vehicle
including rear, roll up doors. The trailer side advertising revolution
is here, and we're providing a service that allows creative and effective
marketing strategies to be seen by everyone at any time and any place.
When consumers see what trailers have to say, they remember it.
Studies conducted by the American Trucking
Association reveal that trucks
like this one generate 5 million visual impressions
annually with their trailers, and the vibrant far-top image is mounted to a
suburban trailer style that develops 6.4 million impressions annually.
The same studies also show that 75% of the subjects
developed an impression about a company from the sides of the vehicle, and 29% would actually base a buying decision based on those impressions.
Also, the RY&P, which is the largest U.S. advertising agency for the leisure and travel
industry, determined that:
- 96% of respondents noticed the words and pictures displayed on trucks.
- 98% of respondents said that fleet graphics created a positive image for the company.
- 96% of respondents said that fleet graphics had more impact than billboards.